
Lisa Horan
Lisa Horan is a creative marketing leader with more than 25 years of experience turning complex ideas into compelling content that delivers measurable results. At Newland Chase, she plays a key role in content strategy, developing marketing campaigns and a variety of content, including white papers, articles, one-sheets, and pitch decks. She also shapes video content, creating scripts, providing voice overs, and guiding edits to ensure a cohesive and engaging final product.
Previously, Lisa led the Creative Performance Marketing Department at Holiday Inn Club Vacations, where she drove triple-digit growth in event bookings and developed direct mail campaigns that significantly outperformed lead and package goals. Earlier, at PSAV/Encore, she reimagined proposal workflows and presentations that helped secure contracts valued in the tens of millions and strengthened long-term client partnerships. In addition, she partnered with global brands such as Hilton, Fairmont-Accor, Hyatt, Marriott, and Michaels to develop large-scale event content that elevated brand storytelling and audience engagement.
As a creative consultant, Lisa works with executive leaders at a variety of organizations, from SONIC to The Joint Chiropractic to develop high-impact presentations, videos, and scripts that communicate vision and inspire teams. She also partners with organizations to deliver marketing and content solutions that strengthen brand narratives and drive measurable results.
Recent Articles by Lisa Horan
New visa interview requirements to impact most applicants from September.
On July 25, 2025, the U.S. Department of State (DOS) announced a significant policy change that will impact global mobility and travel planning for many organizations. Effective September 2, 2025, mos…
I-9 readiness: A strategic focus for U.S. employers in 2025.
With contributions from Noah Klug, Esq., Managing Partner, Klug Law Firm. For companies operating in today’s fast-moving, highly regulated labor market, compliance isn’t just about checking boxes—it’s…
What business travelers and HR teams need to know about electronic device searches at U.S. borders.
In the world of business travel, preparation is everything. From visa requirements and flight schedules to entry rules and vaccination cards, travelers have learned to navigate a checklist of internat…
Scaling smart: How immigration powers growth for startups and mid-sized companies.
For companies with growth ambitions, the ability to scale rapidly can determine success or failure. Whether you’re expanding into a new market, building a product team, or launching a customer success…